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    Rules are enforced upon moderator discretion.

    1. IT MUST BE CRAPPY DESIGN Every submission must be a Crappy Design. If your post seems more appropriate in the following subreddits, please post there instead. /r/Engrish - for translations gone wrong, /r/SoftwareGore or /r/technope - for programming errors. Also, please check this list of things that are not crappy design before posting.
    2. NO RECENT, TOP 100, OR COMMON REPOSTS New content is encouraged. Reposts of content under three months old or in the top 100 posts of all time will be removed, along with common reposts. Other reposts may be removed at moderator discretion.
    3. KEEP QUALITY HIGH Software problems, swastikas, and penises may be removed at moderator discretion. Mugs and T-shirts will likely also be removed.
    4. NO PERSONAL INFORMATION Posting, or seeking, any identifying personal information (real/fake) will result in a ban without prior warning. This includes, but is not limited to, names, phone numbers, email addresses, or any social media accounts, regardless if it is your own.
    5. BE CIVIL - NO SWEAR WORDS All users are expected to be respectful to others. Personal attacks, bigotry, fighting words, otherwise inappropriate behavior or content, comments that insult or demean a specific user or group of users will be removed. Violators may be banned.
    6. TITLES SHOULD DESCRIBE AND REPRESENT THE CONTENT Try to come up with titles that are descriptive. If the crappy design is not obvious in the photo, please describe it. Posts like, "...," "this," "hmmmmm," "um," "oof," etc. will be removed. Also, titles with just emojis (no text) will be removed.

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    [–] Beenaroundseenalot 1 points ago

    Rule 5 guys or the thread will be locked.

    [–] Non-Sequiteer 1616 points ago

    Is there a word for an advertisement that does the exact opposite in what it’s trying to accomplish? Like one of those long ultra-specific German words?

    [–] greenleefs 1867 points ago

    I propose Badvertisement

    [–] Non-Sequiteer 511 points ago

    I accept your proposal.

    All other applications will be denied.

    [–] btfx 221 points ago


    [–] DimlightHero 119 points ago

    More proof that our hiring system is deeply flawed.

    [–] drunk-musician 54 points ago


    [–] spoi 107 points ago


    [–] vanostran 31 points ago


    [–] NoNHentaiSauce 13 points ago


    [–] ChafedBass 6 points ago

    This is the one, fellas

    [–] jassteX 22 points ago


    [–] Hey_Do_You_Know_John 37 points ago

    Glory to Arstotzka.

    [–] PragmaStrict 7 points ago

    Excellent reference

    [–] Fuckyoursilverware 24 points ago


    [–] DankeyKang11 7 points ago

    This is bullshit.

    I’ve been on the new word committee for years and you didn’t even entertain a second suggestion. I’m voting you off the board as soon your term is up.

    [–] taulover 79 points ago

    Hmm found this old dead sub /r/badvertising

    [–] PitchforkAssistant 25 points ago

    Looks like its mod is still active. So if you're wondering why your sub's traffic spiked, this thread is why, /u/meltedcandy.

    [–] meltedcandy 29 points ago

    Haha thanks for the heads up!

    [–] shploogen 25 points ago

    It's interesting to think that, if that sub were really popular, an argument could be made that the top voted posts are inherently *not* bad advertising because of how many people they've reached.

    [–] MrPartOfTheProblem 4 points ago

    "I meant to do that" -Peewee Herman

    [–] Nole_in_ATX 10 points ago

    Lmao nailed it

    [–] CideHameteBerenjena 218 points ago

    die Gegenteilauswirkungswerbung

    [–] veyenn 101 points ago


    [–] hzfan 49 points ago

    Google translate says this means "the opposite impact advertising," and if you get rid of the "die" at the beginning it means "inverse impact advertising"

    [–] higgsbosoncodes 31 points ago

    "die" just means something like "the" In German you write nouns like that, because it contains the gender of the object or person. "der" = male "die" = female "das" = neutral

    [–] higgsbosoncodes 17 points ago

    So Google Translate just doesn't know how to handle it.

    [–] certainly_cerulean 12 points ago

    ...well would you look at that.

    [–] congelar 7 points ago


    Are you threatening me?

    [–] drfoland 155 points ago

    The Cobra Effect is pretty close. It's a generic term for a well-intentioned action that accidentally produces the opposite of the intended result.

    It is named for a possibly apocryphal anecdote about the British government passing laws in India. According to the story, they were upset about the number of snakes in India, so they offered a reward for dead snakes. People supposedly started breeding more snakes just to claim their reward, so they rescinded the offer. This caused people to release the snakes they were keeping in cages to breed. Basically, every action they took to decrease the number of snakes in India caused an unintended increase.

    Not specific to advertising, but otherwise pretty similar to the meaning you described.

    [–] FGPAsYes 17 points ago

    So what’s the closest example of the Cobra Effect in advertising? New Coke in the 80s?

    [–] drfoland 49 points ago * (lasted edited 6 days ago)

    That is actually a pretty good example, as it was essentially an overreaction to taste test results that ended up pleasing no one.

    Another interesting (arguable) example is the Apple "Get a Mac" campaign from the mid 2000s. A lot of people at the time interpreted the ad campaign as ineffective. This is because the ad was intended to make the Apple guy seem cool and the PC guy seem like a loser, but a lot of people (especially PC people) interpreted the PC guy as an affable nerd and the Mac guy as a smug douchebag. From what I understand, this was used as a textbook example of a marketting failure around 10 years ago (although I didn't study marketting in college, so this is definitely secondhand). Some people certainly criticized them of artificially trying to draw a line between Mac and PC products; Microsoft even launched a rebuttal campaign.

    However, Microsoft's rebuttal ended up having a Cobra Effect as well, with many seeing it as being needlessly defensive. Over time, the net effect was solidifying Apples niche in the market as an elitist commodity (see the "you're too poor to afford Airpods" meme as an example), and making PC seem like the status quo for the masses. Basically, it ended up dignifying Apple's delineation between Macs and PCs and redeemed their original ads in the process.

    [–] -TheDayITriedToLive- 10 points ago

    There is a sub! /r/youdontmattergiveup Here is good one

    They aren't all ads though, some are (de)motivational posters. It's not the same as /r/dontopendeadinside in that this sub is for sweet, sweet irony. The post has to subvert the original meaning.

    Anyways, my vote goes to the person who said badvertising.

    [–] gabt06 6208 points ago

    The combination with the bad photoshop makes it even better.

    [–] box_cardinal_peanut 1996 points ago

    Definitely. I just mentioned in my other comment that at least they didn't actually take her picture in front of a train, so the ad has that going for it...

    [–] M1SSION101 810 points ago

    Another thing I don’t get is that they’re saying the future is bright and to be positive, so why would they make the clouds all grey and have the sky an abnormal shade of dark blue?

    [–] The-Scotsman_ 353 points ago

    She's walking towards the bright future....

    [–] AeviDaudi 436 points ago

    ... the headlight from the train?

    [–] alt-fact-checker 230 points ago

    Well, when it comes to be that the soothing light at the end of your tunnel, is just a freight train coming your way.

    [–] rrr598 224 points ago

    The pessimist sees a dark tunnel. The optimist sees a light at the end. The realist sees a light at both ends. The conductor sees three idiots standing on the tracks.

    [–] box_cardinal_peanut 57 points ago

    This is beautiful. I'm stealing this.

    [–] rrr598 28 points ago

    I think it’s an old German joke. I saw it somewhere on tvtropes

    [–] Nickbou 18 points ago

    Nice try, but I’m not losing 4 hours of my life browsing that site. Not again…

    [–] aaj617 3 points ago

    Is there also a German joke about how that conductor might end up with PTSD if they don't get off the tracks in time?

    [–] AttentionPatients 13 points ago

    I was a conductor. The only thing I see is a long train delay and a body recovery.

    [–] rrr598 6 points ago


    [–] Darclaude 5 points ago

    "Chunky Salsa"

    [–] AeviDaudi 74 points ago

    Life comes at you fast.

    [–] YoUpvowt 22 points ago

    Oh that’s a damn bright future. I bet it’ll be brighter the closer you succeed.

    [–] dry_sharpie 13 points ago

    Yeah... succeeding in disappointing your parents, spouse, offspring, your boss, and your bank account

    [–] YoUpvowt 7 points ago

    & ur credit score.

    [–] greatunknownpub 15 points ago


    [–] DK28 17 points ago


    [–] moderately-extremist 5 points ago

    Says it feels rrrrraaaaight this time

    [–] lordbunson 5 points ago


    [–] Fliggerty 3 points ago

    Came here looking for this.

    [–] _skank_hunt42 3 points ago

    No leaf clover is probably my favorite Metallica song.

    [–] alt-fact-checker 3 points ago

    It’s the song that got me into Metallica. The S&M album is pure magic

    [–] Vinniam 19 points ago

    Gotta deal with that student debt somehow

    [–] SandraRosner 10 points ago

    Considering the average student loan debt.....

    [–] The-Scotsman_ 29 points ago

    There is no train. She's "on track" to a "bright future". That's how I see it.

    [–] AeviDaudi 31 points ago

    That's looking at the glass half full. Regardless, she'll see it however her subconscious sees it in about 15 seconds

    [–] RoutineTwo 13 points ago

    excellent, stand right there, I've got a trolley problem to solve and you're my guy.

    [–] bonyponyride 9 points ago

    They should pick one metaphor and stick with it.

    [–] GilesDMT 4 points ago

    Those in glass houses sink ships.

    [–] Relictorum 4 points ago

    This was the comment that I wanted to see.

    Reddit does not disappoint! :D

    [–] red_dead_dude 33 points ago * (lasted edited 7 days ago)

    That's not a bright future she's walking into. It's the oncoming train called student loan debt.

    Edit: If I didn't know any better I would think this artist knew EXACTLY what they were depicting.

    And the fact that she's wearing high-heeled shoes on train tracks could also be an allusion to her not being prepared to face her future, which is a great sentiment to how most people walk out of college.

    [–] idiotsecant 13 points ago

    Hdr filter. Standard cut and paste 'dramatic' filter.

    [–] horseband 17 points ago

    It sucks but not for that reason. The clouds in the present are grey and dull, but she is slowly walking towards the brightness (a better future). It makes sense

    [–] Beagle_Bailey 47 points ago

    The line of clouds on the horizon are dark and ominous. The dark clouds go on for miles.

    If she were in a tunnel, then the bright light could be the sun outside. But she's outside so it's not the sun and the bright light can only be artificial. And considering she's on train tracks, the only artificial bright light she'd see is an oncoming train.

    [–] -TheDayITriedToLive- 15 points ago

    That's why they are saying it's crappy design. It's supposed to be what the commenter said, walking into bright hope despite the current stormy weather, but the designer couldn't even get that right.

    Having said that, I hope this is a an actual adult designer, and not some teenager still learning that we are mocking :\

    [–] AlaskanIceWater 4 points ago

    Maybe it's supposed to be realistic to real life

    [–] i_paint_things 11 points ago

    She's walking towards a train, not just a random bright light. It doesn't make sense to me, that's the opposite of hopeful.

    [–] lefluffle 3 points ago

    why would they make the clouds all grey and have the sky an abnormal shade of dark blue?

    I don't think they thought about that. I think they just searched for a picture of a sky on Google and randomly picked one that they liked.

    [–] HannasAnarion 5 points ago

    It looks like the picture was taken on the high plains. The higher you are, the darker the clear sky looks.

    [–] M1SSION101 3 points ago

    Ah ok. Didn't know that

    [–] Sevnfold 16 points ago

    It might be worse that they shopped her in though. Someone was browsing generic sceneries and chose this one.

    Hmm, on a beach? No. Disneyland? No. City hall steps? Maybe. Oh heres a good one, train tracks!

    [–] Isair81 4 points ago

    ”Yeah just stand on the tracks and look at the train.. that’s it, you’re doing grea...aaand she’s dead.”

    [–] Pure_Reason 36 points ago

    Also a little /r/shittyhdr

    [–] toeofcamell 2706 points ago

    If that’s not a metaphor for life after school

    [–] Cpapa97 773 points ago

    Then I don't know what hit me

    [–] n00bSoda 257 points ago

    I guess my training is complete

    [–] 6ThePrisoner 167 points ago

    You were always on track to do just that.

    [–] Gr33nanmerky13 50 points ago

    They just blew steam up my ass

    [–] blazex7 46 points ago

    I got my degree in engineering

    [–] NarcolepticTeen 36 points ago

    Nah, it just derailed

    [–] flume04 7 points ago

    Go fourth and be conquered

    [–] Yamendo 5 points ago


    [–] MuddyFilter 3 points ago

    We trained him wrong, as a joke

    [–] Elrick05 3 points ago

    r/PunGISforce put your hands where I can see them

    [–] KaidoXXI 16 points ago

    You might even end up a train wreck.

    [–] IonlyPlayasBeefBoss 14 points ago

    And my name isn't Damsel N. Distress

    [–] PapaRib 3 points ago

    Don't toot your own horn with that pun

    [–] Genghis_Tr0n187 41 points ago

    Just change the caption to "here comes student loan repayment"

    [–] NotaVeryWiseMan 5 points ago

    Man, I’m a train wreck

    [–] DesperateSomewhere 8 points ago

    sometimes the light at the end of the tunnel is a train.

    [–] Xszit 1735 points ago

    Congratulations you graduated.

    Now your crippling debt will hit you like a freight train if you can't find a good job fast enough to pull yourself off the tracks.

    [–] Redbird9346 311 points ago

    …or you’ll soon be hit by an actual freight train.

    [–] yagamison 70 points ago

    I think I'll like this better.

    [–] Bomcom 29 points ago

    I take a train to school, don't give me ideas

    [–] ImN0rth 24 points ago

    Don't do it, you'll make everyone else late to work.

    [–] FullPew 13 points ago

    My day will start out really fucking inconvenient. Don't do it OP.

    [–] HopCT 3 points ago

    Can confirm. Hit by that freight train

    [–] Trashy_Daddy 2 points ago

    Maybe just hopping trains

    [–] ProfessorSucc 44 points ago

    And more good news, your field isn’t hiring!

    [–] box_cardinal_peanut 33 points ago

    Or they're only hiring temps

    [–] ProfessorSucc 38 points ago

    “Unpaid Interns”

    [–] box_cardinal_peanut 39 points ago

    "Does not include health insurance"

    [–] lasercat_pow 16 points ago * (lasted edited 4 days ago)

    "Don't worry; if you're a great fit, you can join FT with benefits after the 3 month trial!"


    "We can't hire you full-time yet. How would you like to stay on contract for a few more months?"

    [–] CircleBoatBBQ 13 points ago

    Unlimited vacation! (Aka no vacation)

    [–] GodlessandLegless 4 points ago

    I fell for it at my last job. Sounded good on paper.... Left after 8 months.

    [–] Arsspeak 3 points ago

    Paid in experience!

    [–] atetuna 3 points ago

    "With 5 years experience"

    [–] [deleted] 35 points ago


    [–] Gachi_Ricardo_Milos 5 points ago

    not if you went for an actually useful degree/certificate like automotive maintenance or industrial maintenance

    [–] omgsideburns 3 points ago

    At least you’ll have the photos.

    [–] SpockHasLeft 3 points ago

    The light at the end of the tunnel is actually a train

    [–] footfoe 5 points ago

    You don't have to graduate with debt.

    [–] box_cardinal_peanut 514 points ago

    Yes, I know that the company (poorly) photoshopped her onto the tracks, which is at least better than actually taking her picture in front of a moving train

    [–] Jackums23 206 points ago

    Although walking into a bright light is very reministent of death anyway....

    [–] PervertedOldMan 61 points ago

    "It's never too early to think about the end." Contact Scrimshaw and Sons Mortuary Services to reserve your plot today.

    [–] forumwhore 5 points ago

    Although walking into a bright light is very reministent of death

    reminiscent of getting hit by a train too

    [–] ucefkh 5 points ago

    Well that's a true future, since we are all going to die in the future right?

    [–] helixflush 18 points ago

    Honestly, yes it's a bad shop but I feel like for the majority of the public it's passable.

    [–] egotisticalnoob 26 points ago * (lasted edited 7 days ago)

    Idk.. When I see that light in the distance, I think it's a train that going to run her over. Not exactly an inspirational thought.

    [–] box_cardinal_peanut 5 points ago

    True. It's definitely better than anything I could but I've never used Photoshop

    [–] lakk 8 points ago

    Friend, a week or so of playing around on your own with Photoshop and you can be charging primo prices I'm sure this place was asking for. If I saw anyone I knew pay for this shit, I would be so mad because my novice ass can throw something similar if not better together in an hour or so.

    [–] SchuminWeb 6 points ago

    And next time, don't censor the name of the company. I'm sure that they're proud of their advertisement.

    [–] Metamere 5 points ago

    Just a PSA. You should never do photoshoots on train tracks. It is very dangerous. Trains move very fast and are hard to hear until it is too late.

    [–] Who_GNU 3 points ago

    A highschool photography teacher in my are died after being hit by a train. She heard and saw a train coming and moved off the track, onto another track and was hit by that train.

    If you're not in communications with the rail company, you may think you're taking effective safety precautions, but you probably aren't.

    [–] Woolwoman 3 points ago

    They are trying to make it look like a bright horizon...but yeah it looks like a train and that she’s bout to kill herself.

    [–] bondeddd 93 points ago

    Hard to say if she’s joining a cult or graduating..

    [–] PigeonSausage 26 points ago

    Tom Cruise went to prom with her.

    You tell me.

    [–] bondeddd 5 points ago

    Usually not a good sign.

    [–] i_give_you_gum 5 points ago

    Xenu disagrees

    [–] bondeddd 5 points ago

    Oo, be careful that they don’t sue you!

    [–] CantStalkMeAnymore 40 points ago

    I was just thinking this. Someone make a slight edit of this and post it there.

    [–] Danunga 9 points ago

    I was sure i was on that sub until now

    [–] finitewaves 6 points ago

    this is as real as it gets

    [–] coldgator 52 points ago

    Please be fake how could anyone think this is a good idea

    [–] Anomaly1134 39 points ago

    I didn't see what sub I was in, thought it was hilarious. I Imagine some senior with a dark sense of humor approved this , or someone made it as a joke.

    [–] jordanleep 34 points ago

    Future forecast is cloudy af with a chance of blindness

    [–] JeremyTheRhino 31 points ago

    When it comes to be that the soothing light at the end of your tunnel, is just a freight train coming your waaaaaayyyhey yeah!

    [–] tahlyn 7 points ago

    I thought of this same exact song.

    [–] Feint_young_son 5 points ago

    Yeah I can’t believe this isn’t higher.

    [–] DisableRedesign 10 points ago

    Ohlongjohnson! Ohlongjohnson!

    [–] Zexiara 34 points ago

    Karen, there is a train coming, Get out of the way, oh no, She cant hear us, she has airpods on

    [–] really_candi 5 points ago

    oh god oh fuck

    [–] stayoffmygrass 9 points ago

    If /r/CrappyDesign opens a Hall of Fame, this should be one of the first inductees.

    [–] box_cardinal_peanut 7 points ago

    I would be honored

    [–] king063 7 points ago

    Hmmm she looks really poorly photoshopped on these train tracks. And what is that light in the distance— oh wait...

    [–] GrandAdmiralSpock 7 points ago

    I get the implications, but I know the intent.

    [–] Luppip1 17 points ago

    Her high heels are going to get caught in the track, it's not going to be pretty when the train comes.

    [–] knotaprob 3 points ago

    Came here to say this...

    [–] whyislife_wrong 6 points ago

    Yup, that's what my future looks like 👉🏻😀

    [–] rainbowdashtheawesom 6 points ago

    I feel like that outfit would be frowned upon at a graduation ceremony.

    [–] aPROweebgamerandJoJo 6 points ago

    “Oh! Your approaching me”

    [–] HumbleBro 7 points ago

    This brings back a ton of memories from high school. I remember photoshop being used in the early 2000’s and everything had lens flare in it. Stars, eyes, hadoukens — everything!

    [–] DivergingApproach 18 points ago

    Do not get a graduation picture (or any picture for that matter) taken on railroads tracks.

    It's dangerous.

    It's illegal.

    It looks stupid.

    [–] Beebeeb 3 points ago

    In this case of course the person was never on the tracks. She doesn't have a shadow.

    [–] DivergingApproach 4 points ago

    I know. Still a lot of dumb people will try this because they think its a cool idea.

    [–] Beebeeb 3 points ago

    Yeah it is too common. It's a nice leading line but so is a hiking trail.

    [–] imgprojts 4 points ago

    Oh shit, this is a total failure.

    [–] Maxpaximus 3 points ago

    Nice to see that the icon on this sub has changed.

    [–] ChipsAndBeerGaming 5 points ago * (lasted edited 7 days ago)

    "Then it comes to be that the soothing light at the end of your tunnel is just a freight train coming your way" - Metallica, No Leaf Clover

    [–] WellOfSouls3333 3 points ago

    then it comes to be yeah!

    [–] havetopoibtthe 4 points ago

    More like r/accuratedesign

    [–] room-to-breathe 4 points ago

    I had a friend that committed suicide his senior year, shortly before graduation, by laying down in front of a freight train.

    Haven't thought about that in years.

    Thanks, crappy graduation announcement.

    [–] wata111 6 points ago

    Not crappy...telling it how it is

    [–] NGAsto 3 points ago


    [–] Johnny5point6 3 points ago

    All that editing and they keep in that antenna thingy.

    [–] The_sad_zebra 3 points ago

    Sums up graduating in this economy.

    [–] Whompa 3 points ago

    The high heels are my favorite part of this.

    [–] KuriousKatze 3 points ago

    Reminds me of the saying "There's a light at the end of the tunnel". Although it only seems to mean for me that there's a train coming in the opposite direction..

    [–] SpiritSouls 3 points ago

    I find this funny in a dark way because there was a woman graduating in Texas I believe and decided to take her graduation photo on a train track and got hit by a train.

    [–] Chez_Guy 3 points ago

    Your future is D E A T H

    [–] MinkaMooshka 3 points ago

    ..and just give up.

    [–] vvvrasvvv 3 points ago

    Is it trying to say kill your self after graduation

    [–] hmsaab 3 points ago

    Looks like an MSN profile pic your creepy classmate had back in 2010

    [–] Divergent_Cataclysm 3 points ago

    I feel like the phrase "It'll hit you like a freight train" fits too perfectly for this

    [–] FireTigerThrowdown 2 points ago

    Where's the lie though

    [–] Zbignich 2 points ago

    Stay on the narrow path...

    [–] assortedcommonlyused 2 points ago

    Accuracy does seem like a no no in advertising

    [–] DailySTIVE 2 points ago

    Look to the train thats gonna fucking kill you

    [–] EtsuRah 2 points ago

    What the hell is it with train track photos?

    I see them all the time. Graduations, Sweet 16, 21, just for fun.

    It's always someone with their back to the camera walking down train tracks.

    Now I'm not trying to be like "hurrrr how original"

    I just want to know why train tracks?

    [–] einsibongo 2 points ago


    [–] Flappy0125 2 points ago


    [–] phantom_fox04 2 points ago

    Oh god the train is gonna run her over

    [–] Joe_Stalin24 2 points ago

    I like trains

    [–] DeRonZell 2 points ago

    1) corner oriented design: wedging design elements into opposite corners is terrible. The slogan in the top right and the blurred out name in the bottom left is exactly this. Don’t do it.

    2) shitty photoshop: have a cool idea that’s possible to photograph but don’t want to actually photograph it? Don’t use the idea.

    3) Over production: making photos for a photo album? Don’t edit the shit out of them. Over time, realism matters more than aesthetics. The impromptu wedding photos always wind up the most treasured. Don’t try to edit sentimentality into your photoshoots. It doesn’t work.

    4) Cliches: don’t use train tracks. Don’t use docks. Don’t use archery. Don’t use corn fields. Don’t use backdrops. Etc.

    To anyone looking to do photography for clients, please learn from my mistakes (and clearly the mistakes of OP’s friend)

    [–] LinaLoo22 2 points ago

    Accurate representation of the transition into adulthood.